CUT BY FRED

ILLUSTRATION & PACKAGING

Cut By Fred is a bold, playful haircare brand dedicated to clean and sustainable beauty. For their 2025 Christmas collection, I took full creative direction over the packaging of two exclusive gift sets — CURL and HYDRA. The design combines vibrant illustrations and expressive shapes, capturing the brand’s joyful personality while standing out on the shelf. Each box was crafted as a desirable object: festive, colorful, and true to Cut By Fred’s iconic visual identity.

These limited-edition sets are available in select concept stores and retailers across France.