MELLOW COFFEE

VISUAL IDENTITY & ILLUSTRATION

Mellow is a conceptual project exploring the visual identity of a cozy bakery & coffee shop in Brooklyn, New York. The project celebrates the warmth, authenticity, and playful spirit of New York coffee culture, blending contemporary design with a friendly, inviting atmosphere. I designed the logo, pictograms, and visual elements—crafted and textured in coffee-inspired tones of brown, cream, black, and golden pastry hues. I also created menus, posters, and branded coffee cups, building a consistent visual universe that evokes the aroma, texture, and joy of freshly baked pastries and the perfect cup of coffee.